Rebel Foods IPO: This online restaurant company that operates Behrouz Biryani, Mandarin Oak, Ovenstory Pizza, Faasos plans public listing in 18-24 months

Rebel Foods IPO: This online restaurant company that operates Behrouz Biryani, Mandarin Oak, Ovenstory Pizza, Faasos plans public listing in 18-24 months

Rebel Foods, which runs a network of cloud kitchen area brands such as for instance Behrouz Biryani, Mandarin Oak, Ovenstory Pizza, and Faasos, is arranging a general public listing in the usa in 18-24 months.

Rebel Foods intends to expand its presence that is geographical beyond, UK, UAE, and Indonesia to areas such as for instance Saudi Arabia, Qatar, and Bahrain.

Rebel Foods, which runs a system of cloud kitchen area brands such as for instance Behrouz Biryani, Mandarin Oak Ovenstory Pizza, and Faasos, is arranging a general public listing in the united states in 18-24 months, even while it intends to expand into more recent markets in Asia & the center East, its co-founder and CEO Jaydeep Barman told Moneycontrol.

Rebel Foods: From QSR to Cloud kitchen area

Created by Jaydeep Barman and Kallol Banerjee, Rebel meals began as Faasos, a string of quick-service restaurants (QSR) that offered kebab rolls, with an ordering option that is online. High rentals coupled using the understanding that a lot of their purchases had been from the on the web channel forced a rethink of this continuing business design. They shuttered outlets and pivoted to a cloud-kitchen only business in 2016, delivering a variety of cuisines from kitchen areas running in areas which had reduced rents.

It’s now one of many biggest restaurant that is internet with more than a dozen brands that provide biryani to Chinese to pizza to wraps to sweets, through food delivery platforms such as for example Zomato and Swiggy, aside from unique apps. It matters Sequoia Capital Asia, Lightbox ventures, Coatue, Goldman Sachs, Gojek, and Uber creator Travis Kalanick as investors and had been respected at over $800 million with its round that is last of in 2020.

Rebel Foods: Asia’s next unicorn?

Relevant tales

Its round that is next of will catapult Rebel meals to the unicorn club. “the very last round ended up being definitely near so I would personally expect that people is supposed to be a unicorn (independently funded firm respected at a billion bucks and more), otherwise our company is maybe not doing a great work. We have been more dedicated to an IPO in 1 . 5 years. We are increasing a round that is private on occasion but there is nothing finalized yet,” Barman stated.

“Our company is awaiting some clarifications on Government laws in the direct listing that is overseas. If which comes through, we will record on NYSE or Nasdaq, otherwise, we’re going to list in Asia.”

Rebel Foods CEO Jaydeep car title loan NY Barman

Rebel’s worldwide aspirations

Moreover it intends to expand its geographic existence beyond Asia, UK, UAE, and Indonesia to areas such as for example Saudi Arabia, Qatar, and Bahrain. In the last 2 months, this has exposed kitchen areas in Malaysia, Singapore, and Bangladesh. Aside from its kitchens that are own Rebel can also be starting its cloud home platform for third-party brands such as for example Wendy’s, Naturals ice cream, and Anand Sweets.

“we have been wanting to connect every space- from single-serve to group offer, from value to luxury. We’re going to introduce a curries that are indian and an extra dishes brand. For Wendy’s, we are going to include 300 kitchen areas for them by the end of 2022.”

Just just How Asia consumes

Within Asia, it really is doubling straight straight down on smaller towns and cities which can be using to buying food online in a way that is big. The 2nd revolution associated with pandemic appears to have accelerated the trend, as men and women have less choices for activity and indulgence.

“we now have opened in 20 Tier-2 metropolitan areas and these have cultivated quickly into the metros that are big although we are seeing demand in Mumbai and Delhi-NCR, Bengaluru just isn’t growing up to numerous pc pc software designers have gone returning to their hometowns.”

Contrary to initial revolution, whenever Rebel had to shutter its 70 % of the kitchen areas for two months in 2020, these times, its company is thriving as folks are comfortable buying food online, with state governments too enabling this as a important solution.

“Our company is now most likely 30-40 per cent above pre-COVID-19 amounts. Something that is indulgent does well- such as Biryani, pizza, or dessert. Individuals require one thing good within their everyday lives.”

Worker effect

Barman stated Rebel has set up an insurance policy to reimburse all employee claims pertaining to COVID-19- be it procuring oxygen cylinders, vaccination, or medications.

“People should be in a place that is good. It will require proper care of your mental anxiety,” he stated.

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